Coupon clipping is getting to be noticed big time, as the recession cum depression takes hold. Frugality is king. Frugal mom coupon blogs have recently been written up in Minyanville, Wall Street Journal, and even the Financial Times of London.
While the coupon seeking behavior is noticed, not as much attention is given to more effective ways for merchants to use the coupon in their marketing portfolio. One exception is a small website call http://www.MicroBusinessSpecialist.com/blog which discussed among other things, how to bring the tools used by internet marketers to main street.
After all this time, it's surprising that basic concepts such as list building and the use of auto-responders that are so prevalent online have not made much headway with main street merchants.
It's as if they felt burned when they weren't stampeded with new traffic when they set up their web pages years ago and have concluded that web based marketing doesn't and won't work.
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